Dubai chocolate and lababus are two seemingly random items. Labubus originated in 2015 from a picture book series. Dubai chocolate is just an expensive and sensationalized chocolate bar with pistachio paste filling. Yet, they share one key overlap. They were both sensationalized through social media and social media algorithms in a very short period of time.
If you have heard of either of these, you probably haven’t heard about them for a long time. They both rose to prominence very quickly during the summer of 2025 and then lost that popularity just as quickly.
We are in a world where we consume digital content within just a quick scroll, influenced by social media algorithms. Our attention spans are shorter than ever, causing these trends to rise and fall very quickly.
These sensationalized items did not amass a small following—in fact, the most viral video amassed over 100 million views. Combinations of these phenomena can lead to satirical phrases like, “Labubu Dubai chocolate ‘Love Island’ matcha Benson Boone moonbeam ice cream cookie”.
In the end, social media and algorithms influence how we think. Even seemingly simple things like Dubai chocolate or labubus can explode with millions of views within weeks—and then die just as fast.
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